The Master Character Narratives in Campaign 2012
The portrayal in the news media of the character and records of the two presidential contenders has been as negative as any campaign in recent times, and neither has enjoyed any advantage over the other. More of what the public hears about candidates also now comes from the campaigns themselves and less from journalists acting as independent reporters or interpreters of who the candidates are.
A Closer Look at the Parties in 2012
As the 2012 party conventions approach, the Democratic Party continues to maintain an advantage in party identification among voters, but its lead is much smaller than it was in 2008.
Medicare Voucher Plan Remains Unpopular
A proposal to shift Medicare to a voucher system, part of a Paul Ryan plan approved by the House last year, remains unpopular. Both Ryan and Democrat Joe Biden get negative marks as vice presidential candidates.
Obama Outpaces Romney in Social Media, Web Campaign
Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters.
Paul Ryan’s Religious Biography
Part of a series of profiles of the 2012 presidential candidates and their religious beliefs.
Party Affiliation and Election Polls
In every campaign cycle, pollwatchers pay close attention to the details of every election survey. And well they should. But focusing on the partisan balance of surveys is, in almost every circumstance, the wrong place to look.
Little Public Awareness of Outside Campaign Spending Boom
The public is hearing little about increased spending by outside groups in the 2012 election. Just 25% have heard a lot about outside spending by groups not associated with the candidates or campaigns. Three-quarters are hearing a little or nothing at all about this. And just 40% can correctly identify the term “Super PAC.”
Romney’s Personal Image Remains Negative
By a 52% to 37% margin, more voters say they have an unfavorable than favorable view of Mitt Romney. Barack Obama’s image is, by comparison, more positive, though both face lower favorability ratings than most presidential candidates in recent elections. Obama continues to hold a sizable lead over Romney among registered voters, though his edge is narrower in battleground states
Little Voter Discomfort with Romney’s Mormon Religion
A new Pew Research Center poll finds that voters have limited awareness of Mitt Romney’s Mormon faith and Barack Obama’s religion. And there is little evidence to suggest that concerns about the candidates’ respective faiths will have a meaningful impact in the 2012 fall elections.
Romney’s Overseas Trip a Chance to Burnish Foreign Policy Credentials
Mitt Romney’s trip to Europe and Israel this week highlights a potential weakness of his candidacy.