Americans’ Changing Relationship With Local News
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
Numbers, Facts and Trends Shaping Your World
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
About half (48%) of U.S. adults say they get news from social media “often” or “sometimes,” a 5 percentage point decline compared with 2020. More than half of Twitter users get news on the site regularly.
Among the six publicly traded newspaper companies studied, second-quarter advertising revenue fell by a median of 42% year over year.
Videos from independent news producers are more likely to cover subjects negatively and discuss conspiracy theories.
An analysis of the Twitter conversation on the eve of the European Union elections suggest that those social media users are divided on the value of the EU and not particularly excited about the candidates for the European Commission presidency.
While the economics of local television are stronger than those of the newspaper industry, a new Pew Research Center report analyzes why some trends in local television news may be worrisome.
After years of losing audience and revenue, local television news appears to have settled into a kind of equilibrium. Stations made less income in 2011 than the year before, but the decline was about what might be expected in a non-election year. And the overall audience for local TV news grew as stations added newscasts at different times and on additional platforms, including their digital channels. Local stations also expanded their online, mobile and social media offerings, but most have not yet generated a substantial audience.
After a couple of difficult years, finally there was some good news for local television. Thanks to the economic recovery and a busy election year, revenues rose sharply in 2010. As more stations continued to add newscasts in new time slots, the overall audience for local TV news actually held steady and new delivery platforms, including mobile, raised hope for the future.
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