With response rates low and heading lower, how can survey researchers have confidence in their findings? Scott Keeter, director of survey research at Pew Research Center, addresses this issue and related questions.
Among the most striking trends in the field of survey research in the past two decades is the shift from interviewer-administered to self-administered surveys. Fueled by the growth of the internet, self-administration as a survey mode presents a mixture of opportunities and challenges to the field.
While online survey panels have long been used by market researchers, they’re relatively new in the opinion-research field, and views on them are sharply divided.