Facebook’s deal with publishers a stark reminder of digital ad gulf
A hard look at the digital publishing business shows the degree to which Facebook, more than any other single company, is where the digital display ad money is.
In-depth case studies in three disparate cities (Denver, Macon and Sioux City) show that local news still matters, with nearly nine-in-ten city residents following it closely.
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
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