Why a mobile news startup couldn’t survive in a mobile news world
Circa is the latest casualty of a fragile digital news scene that is by no means immune to the risks facing startups in general.
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
Depending on the topic, urban residents are more likely to use mobile and online sources; suburbanites are most heavily into social media; and rural residents are more inclined to word of mouth sources
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