Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
In-depth case studies in three disparate cities (Denver, Macon and Sioux City) show that local news still matters, with nearly nine-in-ten city residents following it closely.
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
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