Nearly four-in-ten (38%) of social networking site users have discovered through their friends’ postings that their political beliefs were different than they thought
On blogs and Twitter, Facebook is a major and enduring topic. It has been among the top five most-discussed topics on at least one of those platforms in 39 different weeks between January 2009 and the end of January 2012.
There is a significant gender gap when it comes to the way social media users manage their online profiles: 67% of women (but just 48% of men) restrict access to friends only.
Roughly two-thirds (67%) of social media users say that staying in touch with current friends and family members is a major reason they use these social media sites like Facebook, Twitter, MySpace or LinkedIn.
The percentage of households in a polling sample that are successfully interviewed — the response rate — has fallen dramatically: from 36% in 1997 to 9% today.
Between May 2 and Nov. 27 of this year, there were more than 1.1 million postings on Twitter about Republican presidential hopeful Ron Paul. He received far more discussion on social media than in the traditional news outlets.
Nearly half (49%) of online teens who use social networks have misrepresented their age in order to get access to websites and online services. In comparison, only 26% of online teens who don’t use social network sites have done the same.