With 89% of U.S. adults online, survey research is rapidly moving to the Web. But 89% is not 100%, and surveys that include only those who use the internet run the risk of producing biased results.
By several measures, conservative Republicans – and conservatives more generally – are more politically active than most other segments of the population.
An analysis of our eight Political Typology groups finds that those most likely to vote in the midterms are the three who are most ideological, highly politically engaged and overwhelmingly partisan.
The Pew Research Center recently released a library user quiz sorting Americans into different typologies based on how they use and view libraries. Here are the results.
One of the strongest reactions we have received from some quiz-takers is frustration over the either-or choices each question offers. This is a legitimate concern, but there is a reason the questions are asked the way they are: The intent is not to put people “in a box” but rather to understand how their values across multiple political dimensions are related to each other.