How can a survey of 1,000 people tell you what the whole U.S. thinks?
The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works.
Numbers, Facts and Trends Shaping Your World
The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works.
While online survey panels have long been used by market researchers, they’re relatively new in the opinion-research field, and views on them are sharply divided.
While some evidence suggests that the amount of news media coverage mirrored that of the public’s comments on the FCC’s proposed net neutrality policy changes, our analysis found that more likely drivers of comments were grassroots efforts, as well as a popular comedian’s 13-minute segment on net neutrality that aired on cable television and found a large online audience.
With fully a quarter of the U.S. adult population now relying solely on cell phone service, pollsters and other survey researchers face a difficult decision as to whether to include cell phones in their samples. A joint study by the Pew Research Center for the People & the Press and the Pew Internet & American Life Project takes an up-to-date look at the potential biases in findings based on landline-only surveys.
Survey research firms face increasingly high non-completion rates. Analysis based on extra efforts to reach non-responders finds few differences between the responses of the easy- and hard-to-reach.
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