The first video in our “Methods 101” series is about random sampling, a concept that undergirds all probability-based survey research. Here’s how it works.
While online survey panels have long been used by market researchers, they’re relatively new in the opinion-research field, and views on them are sharply divided.
While some evidence suggests that the amount of news media coverage mirrored that of the public’s comments on the FCC’s proposed net neutrality policy changes, our analysis found that more likely drivers of comments were grassroots efforts, as well as a popular comedian’s 13-minute segment on net neutrality that aired on cable television and found a large online audience.