Overview With a contested primary in only one party this year, fewer Americans are closely following news about the presidential campaign than four years ago. As a consequence, long-term declines in the number of people getting campaign news from such sources as local TV and network news have steepened, and even the number gathering campaign […]
Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]
Summary of Findings The 2004 presidential campaign is continuing the long-term shift in how the public gets its election news. Television news remains dominant, but there has been further erosion in the audience for broadcast TV news. The Internet, a relatively minor source for campaign news in 2000, is now on par with such traditional […]
Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]
Introduction and Summary The Internet audience is not only growing, it is getting decidedly mainstream. Two years ago, when just 23% of Americans were going online, stories about technology were the top news draw. Today, with 41% of adults using the Internet, the weather is the most popular online news attraction. Increasingly people without college […]
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