For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
U.S. adults explain – in their own words – what they think cancel culture means.
A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.
Some 49% of U.S. adults say Donald Trump’s accounts should be permanently banned from social media, while half say they should not be.
Democrats are about 10 percentage points or more likely than Republicans to say they ever use Instagram, Twitter, WhatsApp, LinkedIn or Reddit.
Public views are tied to how these technologies would be used and what constraints would be in place.
Some 16% of Americans have ever earned money from an online gig platform. While most gig platform workers say they have had a positive experience with these jobs, some report facing on-the-job troubles like being treated rudely or sexually harassed.
Americans are more likely to support than oppose banning Donald Trump’s social media accounts, but views are divided along political lines.
Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason.
52% of US adults say it is very or somewhat important that companies and organizations make public statements about political or social issues.
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