Numbers, Facts and Trends Shaping Your World

Search results for: “consumer trends”

  • report

    Key News Audiences Now Blend Online and Traditional Sources

    Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]

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    Online Papers Modestly Boost Newspaper Readership

    Overview A decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online. But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely […]

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    The Cell Phone Challenge to Survey Research

    Summary of Findings A growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This trend presents a challenge to public opinion polling, which typically relies on a random sample of the population of landline subscribers. A new study of the […]

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    Public More Critical of Press, But Goodwill Persists

    Summary of Findings Public attitudes toward the press, which have been on a downward track for years, have become more negative in several key areas. Growing numbers of people question the news media’s patriotism and fairness. Perceptions of political bias also have risen over the past two years. Yet despite these criticisms, most Americans continue […]

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    News Audiences Increasingly Politicized

    Overview Despite tumultuous events abroad, the public’s news habits have been relatively stable over the past two years. Yet modest growth has continued in two important areas online news and cable news. Regarding the latter, the expanding audience for the Fox News Channel stands out. Since 2000, the number of Americans who regularly watch Fox […]

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    Public’s News Habits Little Changed by September 11

    Introduction and Summary The public’s news habits have been largely unaffected by the Sept. 11 attacks and subsequent war on terrorism. Reported levels of reading, watching and listening to the news are not markedly different than in the spring of 2000. At best, a slightly larger percentage of the public is expressing general interest in […]

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