short readsNov 21, 2022 For shopping, phones are common and influencers have become a factor – especially for young adults Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
short readsSep 8, 2022 Payment apps like Venmo and Cash App bring convenience – and security concerns – to some users PayPal is used by a majority of U.S. adults (57%). Smaller shares report ever using Venmo (38%), Zelle (36%) or Cash App (26%).
short readsFeb 4, 2020 About half of Americans are OK with DNA testing companies sharing user data with law enforcement The use of at-home DNA testing kits has raised concerns about whether consumers are comfortable with the use of their data by police.
short readsMar 5, 2020 Most Americans rely on their own research to make big decisions, and that often means online searches A big majority (81%) of Americans say they rely a lot on their own research – more than say they rely a lot on friends and family or experts.
short readsMar 27, 2018 Americans’ complicated feelings about social media in an era of privacy concerns The trends in Americans’ views of social media tell a complex story. Read about the dynamics of Americans’ feelings toward social media.