In recent years, several new options have emerged in the social media universe, many of which explicitly present themselves as alternatives to more established social media platforms. Free speech ideals and heated political themes prevail on these sites, which draw praise from their users and skepticism from other Americans.
About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.
Read key findings from an analysis that looks into the public’s interest in guns as potential consumer products, rather than as a subject of general interest.