Facebook Algorithms and Personal Data
About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them.
Numbers, Facts and Trends Shaping Your World
About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site’s classifications do not accurately represent them.
In March 2020, about three-quarters (74%) of public Facebook posts about COVID-19 linked to news organizations, while just 1% linked to health and science sites.
Today, 67% of U.S. adults get at least some news on social media. Twitter, YouTube and Snapchat serve as sources of news for more of their users, though Facebook still leads as a source of news for Americans.
Nearly nine-in-ten voters who followed the 2016 returns (88%) did so on TV, while 48% used online platforms; 21% used social networks such as Twitter and Facebook.
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
Americans are more likely to get news on Twitter and Facebook than ever before. Our new study explores the similarities and differences in the role of news on these two social networks.
More Americans get news on Twitter and Facebook today than in the past. We pulled together key facts about news consumption on these two popular social media sites.
A hard look at the digital publishing business shows the degree to which Facebook, more than any other single company, is where the digital display ad money is.
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
Social media users who are interested in politics have different experiences on Facebook and Twitter, with four-in-ten Twitter users saying that at least half of the posts that they see are political, compared with about a quarter of Facebook users who say the same.
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