Social Media Update 2013
42% of online adults use multiple social networking sites, but Facebook remains the platform of choice
Numbers, Facts and Trends Shaping Your World
42% of online adults use multiple social networking sites, but Facebook remains the platform of choice
One in ten Americans have used an online dating site or mobile dating app; 66% of them have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites.
Youth are sharing more personal information on their profiles than in the past. They choose private settings for Facebook, but share with large networks of friends.
61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.
55% of registered voters have watched political videos online this election season, and 52% have had others recommend political videos for them to watch online
Registered voters on both sides of the political spectrum are using their cell phones to get campaign news, share their views about the candidates and interact with others about political issues
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