The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
36% of adult smartphone owners use messaging apps, while 17% use apps that automatically delete sent messages. These types of apps are adding to an already complex terrain of digital and social communication. Meanwhile, social media platforms continue to attract dedicated users.
54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online. Young adults and women lead the way in each of these activities.