The presidential campaign world today regards the internet as an asset for fund-raising, voter-profiling, and insider communicating, but not for advertising, according to the first-ever systematic study of online political ads.
This report contains the first scholarly studies built around analysis of hundreds of Web sites that have been cached in the September 11 Web Archives, and makes clear that no event in the Web era has so dominated so many Web sites in such a short, intense period of time.
As the audience for online campaign news has expanded—increasing fourfold over the past four years—it has gone more mainstream in its preferences and pursuits.