While many see promise in the future of data analysis, some fear that work with gigantic stores of information could lead to privacy abuses and mistaken forecasts
Experts think tech-enhanced homes, appliances, and utilities will spread. But those systems are complex and so far there is low public demand, so they advise: Don’t expect to see the “Home of the Future” by 2020.
In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020, although a number of potential hurdles and holdouts stand in the way
Lee Rainie will speak to advertising executives and researchers and explore how people use digital technology and how that makes audience measure more complicated than in the past. The good news is that the coming exaflood of data will give everyo…
Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.
Technology experts and stakeholders say they expect they will ‘live mostly in the cloud’ in 2020 and not on the desktop, working mostly through cyberspace-based applications accessed through networked devices.
Introduction In the past few years, the growing number of Americans living in households without landline telephones has challenged survey researchers to develop a variety of approaches to deal with this non-coverage issue. One approach is to add interviews over the cell phone to traditional random digit dial surveys of landline telephones.1 Adding cell phone […]