For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
44% of Americans think major technology companies should be regulated more than they are now, down from 56% in April 2021.
Smartphone users in emerging economies – especially those who use social media – tend to be more exposed to people with different backgrounds and more connected with friends they don’t see in person.
Many experts say digital life will continue to expand people’s boundaries and opportunities. Yet nearly a third think that people’s overall well-being will be more harmed than helped in coming years.
Many experts fear uncivil and manipulative behaviors on the internet will persist – and may get worse.
In our survey of thousands of people across 32 emerging and developing nations, we found some notable data points that might have been lost in the fray.
Twitter’s large and continuing losses distinguish it from other recent high-profile technology IPOs.
While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
Lee Rainie will speak to advertising executives and researchers and explore how people use digital technology and how that makes audience measure more complicated than in the past. The good news is that the coming exaflood of data will give everyo…
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