For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
As librarians around the country gather in Las Vegas for the American Library Association’s annual conference, here are findings that stand out from our research.
More than eight in ten Americans ages 16-29 read a book in the past year, and six in ten used their local public library. Many say they are reading more in the era of digital content, especially on their mobile phones and on computers.
More than eight in ten Americans ages 16-29 read a book in the past year, and six in ten used their local public library. Many say they are reading more in the era of digital content, especially on their mobile phones and on computers.
Residents of urban, suburban, and rural areas vary in their purposes for reading, their use of digital content, their engagement with public libraries, and where they turn for book recommendations
What’s in a smell? A book in any format may read the same, but it seems there’s something about the smell of print that e-books just can’t capture—for now.
12% of e-book readers have borrowed an e-book from a library. Those who use libraries are pretty heavy readers, but most are not aware they can borrow e-books.
21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.
Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.
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