For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Numbers, Facts and Trends Shaping Your World
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
44% of Americans think major technology companies should be regulated more than they are now, down from 56% in April 2021.
A big majority (81%) of Americans say they rely a lot on their own research – more than say they rely a lot on friends and family or experts.
Smartphone users in emerging economies – especially those who use social media – tend to be more exposed to people with different backgrounds and more connected with friends they don’t see in person.
Many experts say digital life will continue to expand people’s boundaries and opportunities. Yet nearly a third think that people’s overall well-being will be more harmed than helped in coming years.
New technologies are impacting a wide range of Americans’ commercial behaviors, from the way they evaluate products and services to the way they pay for the things they buy.
As the FCC continues to address broadband infrastructure and access, Americans have mixed views on two policies designed to encourage broadband adoption.
Despite broad concerns about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years.
Many experts say lack of trust won’t hinder increased public reliance on the internet. Some expect trust to grow as tech and regulatory changes arise; others think it will worsen or maybe change entirely.
Many experts fear uncivil and manipulative behaviors on the internet will persist – and may get worse.
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