An interview with Senior Fellow Jim Jansen, recorded at the “Buying & Selling EContent” Conference, about paying for online content. (With downloadable audio and transcript)
Lee Rainie will speak to advertising executives and researchers and explore how people use digital technology and how that makes audience measure more complicated than in the past. The good news is that the coming exaflood of data will give everyo…
Lee Rainie gave a keynote to the iMedia Agency Summit for ad executives. It explored the new media ecololgy and how it has changed customer behavior and expectations.