Report Summary China, abortion, and the flag were the stories that dominated the consciousness of Americans in early July. Each was followed very closely by nearly half of all American adults – a level of response that places these stories in the top quintile of all stories Times Mirror has tracked. Although all three stories […]
Report Summary The Alaska oil spill was the story that attracted the most public attention in early May. Nearly nine in ten Americans (89%) were following news coverage of the Alaskan oil spill very or fairly closely. A majority (52%) were following very closely, and a plurality (36%) chose it as the news story they […]
Report Summary Public perceptions and priorities are changing as the new administration begins its effort to deal with the nation’s economic problems. This new Times Mirror survey identifies five important elements of public opinion that have significant implications for economic policy alternatives. These trends and dispositions emerge from an analysis of the findings of 2000 […]
Report Summary This is the seventh in a series of national surveys commissioned by Times Mirror to assess the American electorate. … This survey deals with the choices voters mad on November 8. It utilizes the typology to gauge opinions of the candidates, important campaign and policy issues that determined vote choice, and assessments of […]
Report Summary This is the sixth in a series of national surveys commissioned by Times Mirror to assess the American electorate. …. The October pre-election survey deals with the voter’s assessments of the Bush-Dukakis race near the end of the 1988 presidential campaign. it utilizes the Times mirror typology to gauge opinions of the candidates, […]
Report Summary This is the fifth in a series of national surveys commissioned by Times Mirror to assess the American electorate. The People, The Press and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987. The overall purpose of these surveys is to provide a better understanding of […]
Report Summary This is the third in a series of nationwide personal interview surveys commissioned by Times Mirror to assess the American electorate. The People, The Press, and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987. The overall purpose of these surveys is to better understand voter […]
Summary Report For this Times Mirror Survey, face-to-face personal interviews were conducted among a nationally representative sample of 2,109 adults during the period from January 8 to 17, 1988. George Bush’s commanding lead among Republicans in national surveys is a consequence of the ground he has gained among Enterprisers since the last Times-Mirror/gallup survey. while […]
Analyses Includes: The Gender Gap Expectations for Voter Turnout in November U.S.-Soviet Relations and the INF Treaty Coalition building in 1988 The Nominating Process Protectionist Themes Emerge for Democrats in 1988 Important Problems Facing the Country Perspectives on the Reagan Presidency The Media and the Nominating Process
Report Summary Public Favorability Toward the Press The public continues to regard news organizations less favorably than it did before news of the Iran-Contra affair changed public opinion. A Gallup/Times Mirror survey conducted last January found that the President’s declining popularity had a fallout effect on other institutions, including the press. Since January, there has […]
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