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Dec. 13-16, 2012 – Facebook

This omnibus survey contains questions on people’s Facebook habits and attitudes.

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    The Demographics of Social Media Users — 2012

    Young adults are more likely than older adults to use social media. Women, African-Americans, and Latinos show high interest in sites like Twitter, Instagram, and Pinterest.

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    Coming and Going on Facebook

    61% of Facebook users have taken a voluntary break from using the site at one time or another and 27% plan to spend less time on the site this coming year. Even so, two-thirds of online adults are now Facebook users.

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