Most U.S. adults said they were contacted by a candidate’s campaign or a group supporting a candidate in the month before the November 2020 presidential election, with majorities saying so across racial and ethnic, educational, age, and partisan groups. But when it came to Latino and Asian citizens, lower shares of those groups reported a campaign contact than adult U.S. citizens overall, according to a Pew Research Center survey conducted in the days after the election.
Overall, 84% of U.S. adults who are citizens, and therefore eligible to vote, said they were contacted by a candidate’s campaign or by a group supporting a candidate in the month before the election. Printed mail was the most common type of campaign outreach reported, followed by text messages and email.
Hispanics and Asians make up a growing share of the nation’s eligible voters. At the same time, voter turnout among Hispanic and Asian eligible voters typically trails that of White and Black eligible voters. This remained true in 2018 even after a surge in turnout nationwide. Voter turnout in 2020 is scheduled to be published by the U.S. Census Bureau later this year.