Obama Outpaces Romney in Social Media, Web Campaign
Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters.
Social Networking Sites and Politics
Postings on social networking sites reveal surprises for many users when it comes to the political views of their friends. Nearly four-in-ten users discovered through postings by friends that their political beliefs were different than they thought. A small percentage of users blocked, unfriended or hidden someone on the site because their political postings.
Twitter and the Campaign
The political conversation on Twitter is markedly different than that on blogs—and both are decidedly different than the political narrative presented by the mainstream press, according to a new study by the Pew Research Center’s Project for Excellence in Journalism that analyzed more than 20 million tweets, the online conversation and traditional news coverage about the campaign.
What new uses of the Internet might emerge in the 2012 campaign?
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
Ask the Expert
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
The Internet and Campaign 2010
More than half of U.S. adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources.
Twitter and Social Networking in the 2010 Midterm Elections
More than one-in-five online Americans engaged with the 2010 midterm elections or campaign on Twitter or social networking sites; Republicans — especially Tea Party supporters — caught up with Democrats in social media use.
Mobile Politics 2010
More than a quarter of American adults used their cell phones to learn about or participate in the 2010 midterm election campaign.
How Americans Interact with Government Online
Fully 82% of internet users (61% of all Americans) looked for information or completed a transaction on a government website in the past year. Most government website visitors were happy with their experience, accomplishing everything or much of what they wanted to do.
Civic Engagement Online: Politics as Usual
The internet is not changing the character of civic engagement, as participation remains the domain of those with high levels of income and education. However, there are hints that forms of civic engagement anchored in blogs and social networking sites could alter long-standing patterns.




