Americans’ Changing Relationship With Local News
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
Numbers, Facts and Trends Shaping Your World
More Americans now prefer to get local news online, while fewer turn to TV or print. And most say local news outlets are important to their community.
The declining public trust in the news media and polarization of news audiences have profound effects on civic life.
About half (48%) of U.S. adults say they get news from social media “often” or “sometimes,” a 5 percentage point decline compared with 2020. More than half of Twitter users get news on the site regularly.
Among the six publicly traded newspaper companies studied, second-quarter advertising revenue fell by a median of 42% year over year.
Videos from independent news producers are more likely to cover subjects negatively and discuss conspiracy theories.
Western Europeans have a clear preference for television as a source of news. And while use of online and radio outlets for news is also widespread, print trails the other formats.
In seven Western European countries surveyed, the top main source for news is a public news organization – such as the BBC in the UK, Sveriges Television/Radio (SVT/Radio) in Sweden or ARD in Germany – rather than a private one.
As of 2016, Sinclair, Nexstar, Gray, Tegna and Tribune owned an estimated 37% of all full-power local TV stations in the country.
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content.
Local TV has been receiving the largest portion of political media spending for at least a decade, but the share it consumes and the total dollars reaped continues to grow.
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