Racial identity is far from a straightforward concept, and when multiple strands of identity come together this has the potential to increase the complexity.
To overcome the obstacles of measuring racial attitudes, Pew Research Center conducted an Implicit Association Test (IAT), a technique that psychologists say measures subconscious or “hidden” bias by tracking how quickly individuals associate good and bad words with specific racial groups.
We released our first report on American multiracial adults, a group that comprises an estimated 6.9% of the adult population, or nearly 17 million adults. The report looks at who they are demographically, their attitudes and experiences, and the spectrum of their racial identity.