Americans’ Social Media Use
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
Numbers, Facts and Trends Shaping Your World
YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok’s user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.
62% of U.S. adults under 30 say they use TikTok, compared with 39% of those ages 30 to 49, 24% of those 50 to 64, and 10% of those 65 and older.
A majority of U.S. parents are keeping a watchful eye on what their teens do on social media; some are also imposing screen time restrictions.
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
More than half of U.S. teens say it would be difficult for them to give up social media. 36% say they spend too much time on social media.
A majority of teens say a welcoming, safe online environment is more important than people being able to speak their minds freely online.
A quarter of Americans who have used Twitter in the past year say they are not likely to use it a year from now.
61% of U.S. adults say they have heard at least a fair amount about the phrase “cancel culture,” up from 44% in September 2020.
41% of U.S. adults say people should be able to sue social media companies for content that other users post on these companies’ platforms.
These platforms have served as venues for political engagement and social activism for many years, especially for Black Americans.
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