Read a Q&A with Pew Research Center’s Ruth Igielnik and Scott Keeter about a recent study about voter files.
A new analysis demystifies voter files, the widely-used and comprehensive digital databases used to better understand the U.S. electorate.
Probability forecasts have gained prominence in recent years. But these forecasts may confuse potential voters and may even lower the likelihood that they vote.
Read a Q&A with Michael Dimock, president of Pew Research Center, on recent developments in public opinion polling and what lies ahead.
The firm that runs the presidential exit poll expects to interview about 100,000 voters across the country by the time the polls close on election night.
One-in-six (16%) of those who say they “definitely voted” in the 2014 midterm election have no record of voting in commercially available national voter files.
High-profile polling failures in recent elections have drawn attention to the challenges in using surveys to predict outcomes. Our study examines various methods of determining who is a likely voter.