Voter Demographics

Recent presidential elections have been dominated by voters from the Baby Boom and previous generations. That may change this November.

In 2008, Barack Obama won 88 of the 100 largest U.S. counties; four years later he won 86 of them. The last time a Republican presidential candidate won more than a third of the 100 biggest counties was 1988.

Evangelicals and churchgoing Republicans were initially skeptical of Trump, but their support for him has now firmed up.

Clinton backers are nearly twice as likely as those who support Donald Trump to say the treatment of minorities is very important to their 2016 decision (79% vs. 42%).

As Republicans and Democrats prepare for their party conventions later this month, a new national survey paints a bleak picture of voters’ impressions of the presidential campaign and the choices they face in November.

Hispanic voters this year make up an even larger share of the state’s registered voters than in past years, but the profile of the Latino electorate has shifted over the past decade or so.

The U.S. electorate this year will be the country’s most diverse ever, and that is evident in several Super Tuesday states, in which blacks could have a significant impact.

Nearly one-in-three eligible voters on Election Day (31%) will be Hispanic, black, Asian or another racial or ethnic minority.

Hispanic millennials will account for 44% of the Hispanic electorate. The coming of age of youth and naturalizations will drive the number of Latino eligible voters to a record 27.3 million this year.

High-profile polling failures in recent elections have drawn attention to the challenges in using surveys to predict outcomes. Our study examines various methods of determining who is a likely voter.