How many U.S. adults use the internet? There are a lot of sources with answers to this question. Yet these different sources can be tricky to reconcile.
A new analysis sheds light on concerns raised among pollsters that the medium by which a survey question is asked – its mode – can affect responses.
The next frontier of public-opinion research is already visible in the “big data” revolution. Through the digital traces of our everyday activities, we are creating a massive volume of information that can tell us a lot about ourselves. Smart data science can identify patterns in our behaviors and interests. And in some domains, such as […]
Why aren’t Asian Americans shown as a separate group when differences among whites, blacks and Hispanics are discussed in survey reports? It's a good question, so we put together a summary of some of the methodological and other issues on accurately polling U.S. Asians.