Cellphone Activity Flags
As telephone interviewing costs continue to rise and cellphones represent an increasing share of survey samples, survey researchers are exploring approaches to make these designs more cost-effective.
Putting post-debate 'flash polls' into perspective
In the aftermath of presidential debates, there is intense interest in gauging "who won." How can we know the answer to that question?
5 key things to know about the margin of error in election polls
Some of the better-known statistical rules of thumb that a smart consumer might think apply in polls are more nuanced than they seem. In other words, as is so often the case in life, it’s complicated.
Text Message Notification for Web Surveys
Flashpoints in Polling
Many people wonder: Can polls be trusted? The following essay contains a big-picture review of the state of polling, organized around a number of key areas.
Moving Without Changing Your Cellphone Number: A Predicament for Pollsters
In the age of big data, survey research will not only survive but thrive
The challenges of polling Asian Americans
Why aren’t Asian Americans shown as a separate group when differences among whites, blacks and Hispanics are discussed in survey reports? It's a good question, so we put together a summary of some of the methodological and other issues on accurately polling U.S. Asians.
Advances in Telephone Survey Sampling
Telephone surveys face numerous challenges, but some positive developments have emerged, principally with respect to sampling.