Pew Research Center uses benchmarking questions to ensure our surveys are accurate. Learn why and how we use these questions.
Given the wide range of people we speak to for our polls – and the issues we ask them about – it’s important to be as clear as possible about exactly who says what. In research circles, this practice is sometimes called “defining the universe."
Donald Trump's victory in 2016 and the U.K. "Brexit" decision rattled public confidence in polls. Our new video explains why well-designed polls can be trusted.
The American Trends Panel (ATP), created by the Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cell phone random digit dial surveys. Panelists participate via monthly self-administered Web surveys. Panelists who do not have internet access are provided with a tablet and wireless internet connection. The […]
In the second video from our Methods 101 series, we’re tackling why question wording is so important in public opinion surveys.