The search for a new revenue model to revive the newspaper industry is making only halting progress, but some individual newspapers are faring much better than the industry overall and may provide signs of a path forward.
Although revenue from digital advertising in the U.S. is expected to grow significantly in the next few years, major news organizations still face challenges in trying to harness that trend and ensure their financial futures as audiences continue to migrate online.
Just 18 months after the introduction of the iPad, a new Pew Research Center study details the way in which the tablet is creating a revolution in how people get their news. About one-in-ten Americans now own a tablet, and more than half use it every day to read long articles as well as headlines.
Institutions and funders have been moving to fill the gap being left by shrinking newsrooms by backing non-profit news sites. Roughly half of these sites produce news that is clearly ideological in nature.
By several measures, the state of the American news media improved in 2010. After two dreadful years, most sectors of the industry saw revenue begin to recover. The biggest issue ahead, however, may not be lack of audience or even lack of new revenue experiments. It may be that in the digital realm the news industry is no longer in control of its own future.
Local news is going mobile. Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. But just 13% of all mobile device owners report having an app that helps them get local information or news.
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
Most media executives do not see a bright future for journalism. Still, newspaper leaders are more optimistic than their partners in broadcast. Finding revenue is a giant problem, but there is strong resistance to taking government or advocacy dollars.
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.