Nielsen Media Research, the gold standard in the TV ratings industry, has announced that it will release numbers in December that show how many people actually sit through commercials on TV. That new yardstick will affect how much advertisers will pay to air those ads and will very possibly alter the economics of the TV marketplace. And not everyone in the TV business is happy about this.
Despite all the problems plaguing the newspaper industry, a new survey reveals that 2005 was the best year since 1999 for college grads with a print journalism degree to land jobs in their field. Thanks to the economic health of local papers and the old media’s transition to cyberspace, a degree in journalism is still a pretty good ticket to a first paycheck.
Members of the Chandler family are pushing the Tribune Company to sell off some of its media assets. Tribune is pushing back. PEJ looks at the dispute.