Gen Z eligible voters reflect the growing racial and ethnic diversity of U.S. electorate
The share of Gen Z voters who are Hispanic is significantly higher than the share among other groups of voters.
The ways Hispanics describe their identity vary across immigrant generations
On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far
Millennials overtake Baby Boomers as America’s largest generation
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Recent Publications
Broadband, Cell Phones, and the Continuing Reality of the Grey Gap
Older adults are still the least likely group to have basic internet access and broadband access at home. However, information specialists can design outreach plans that are targeted at certain groups dominated by people age 50+.
Growing Up With the News
In an era when war, tragedy and scandal often dominate the headlines, America's parents are more likely to encourage children to follow the news than they are to shield them from it.
A Portrait of "Generation Next"
A Portrait of Generation Next
The cohort of young adults who have grown up with personal computers, cell phones and the internet and are now taking their place in a world where the only constant is rapid change.
Election ’06: Big Changes in Some Key Groups
Seniors and the Internet
Any system being designed for consumers should take advantage of two trends: the centrality of search and the importance of peer advice (whether via email, social networking sites, blogs, or other emerging technologies). Both trends are likely to ...
Working After Retirement: The Gap Between Expectations and Reality
More than three quarters of today’s workers expect to work for pay even after they retire. Of those who feel this way, most say it’s because they’ll want to, not because they’ll have to.
Seniors and Teens: Not So Different
Fully 87% of teens go online, compared to just 32% of Americans age 65+. This leads, of course, to a wide gap when it comes to computer skills; there is less of a gap when it comes to the some of the activities each group pursues online.
Are "Wired Seniors" Sitting Ducks?
Older internet users may be easy targets for viruses, spyware and the like. Younger internet users take more chances online, but they also take more precautions.
Seniors, Youth & Privacy
New analysis of our data & others indicates that younger people are more likely to take action to prevent identity fraud & spyware.