In today's news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news.
The midterms accounted for 38% of the total newshole, up substantially from 28% the previous week, and registering as the No. 1 story in all five media sectors.
The midterm elections have registered as the top news story for four consecutive weeks, and have accounted for fully a quarter of the overall newshole in that time, easily outdistancing the No. 2 story in that period, the economy, at 12%.
The midterms were a quarter of the newshole last week, and have been the third most covered story of the year, behind only the economy and the Gulf oil spill.
The midterms dominated the news agenda for the second week in a row. The elections have been the top story for the last two months (edging out the economy), and attention will only grow as November nears.
Christine O'Donnell, the week's leading newsmaker, fueled the biggest week yet for coverage of the midterms. The elections were the top story in all five of the media sectors studied.
The midterm elections led the news last week. For the first time since the crisis began in late April the Gulf oil spill was not among the top three topics reported on in the media.
A new media analysis finds that after months of little interest, polling, not reporting, was the focus of intense press coverage in the race to succeed Sen. Kennedy.
Three-quarters (74%) of internet users went online during the 2008 election to take part in, or get news and information about the 2008 campaign. This represents 55% of the entire U.S. adult population.
A week after the election, voters are feeling good about themselves, the presidential campaign and Barack Obama. Looking ahead, they have high expectations for the Obama administration, with two-thirds predicting that he will have a successful first term.