More than a quarter of American adults used their cell phones to learn about or participate in the 2010 midterm election campaign.
The media narrative last week portrayed a weakened president buffeted by events from all sides as the economy reclaimed the No. 1 spot..
The culmination of the 2010 midterm elections proved to be the biggest weekly story in two years, filling 57% of the newshole.
In today's news landscape, both mainstream and new media sources shape the narrative. A new PEJ study finds that no single unified message reverberated throughout the media universe in the wake of the November 2 voting and what one learned depended largely on where one got the news.
The midterms accounted for 38% of the total newshole, up substantially from 28% the previous week, and registering as the No. 1 story in all five media sectors.
The midterm elections have registered as the top news story for four consecutive weeks, and have accounted for fully a quarter of the overall newshole in that time, easily outdistancing the No. 2 story in that period, the economy, at 12%.
The midterms were a quarter of the newshole last week, and have been the third most covered story of the year, behind only the economy and the Gulf oil spill.
The midterms dominated the news agenda for the second week in a row. The elections have been the top story for the last two months (edging out the economy), and attention will only grow as November nears.
Christine O'Donnell, the week's leading newsmaker, fueled the biggest week yet for coverage of the midterms. The elections were the top story in all five of the media sectors studied.
The midterm elections led the news last week. For the first time since the crisis began in late April the Gulf oil spill was not among the top three topics reported on in the media.