The new numbers released this week were bad enough for a newspaper industry that lost nearly 3% of its circulation in the last year. But when you factor in subscriber discounts, the economic picture gets worse. And the industry’s efforts to compensate for decreasing circulation with increasing online readership may not stand up to scrutiny.
The new numbers for the newspaper industry are out, and they show another disheartening drop of nearly 3% in total average daily circulation. But the picture may be more complicated than the first impression. Not all papers are hurting, and many companies have trimmed questionable circulation. The industry also is boasting that, when online readers are included, overall readership is growing.