There is not one group of news consumers online but several, each of which behaves differently. These differences call for news organizations to develop separate strategies to serve and make money from each audience.
More than half of U.S. adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources.
By several measures, the state of the American news media improved in 2010. After two dreadful years, most sectors of the industry saw revenue begin to recover. The biggest issue ahead, however, may not be lack of audience or even lack of new revenue experiments. It may be that in the digital realm the news industry is no longer in control of its own future.
Television remains the most widely used source for news, but it is less popular among all age groups. More people continue to cite the internet than newspapers as their main source of news, and for the first time, online news has surpassed TV news among young adults.
Technology makes it increasingly possible for the actions of citizens to influence a story’s total impact.What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press? A review of a year's worth of data sheds light on these questions.
Never before has so much information been available to so many people. But what role will media play in its dissemination? Can legacy media adapt so that legacy doesn't come to mean extinct? A panel of experts discuss PEJ's recently released "State of the News Media" report.
Senior research staff answer questions from readers relating to all the areas covered by our seven projects, ranging from polling techniques and findings, to media, technology, religious, demographic and global attitudes trends.
Inside news companies, the most immediate worry is how much lost revenue the industry will regain as the economy improves. But the future of news depends on longer-term concerns. What are the prospects for alternative journalism organizations that are forming around the country? Will traditional media adapt and innovate amid continuing pressures to thin their ranks?
About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.