As wired Americans increasingly go online for political news and commentary, we find that the internet is contributing to a wider awareness of political views during this yearâ€™s campaign season.
Summary of Findings Voters express increasingly positive opinions of the 2004 presidential campaign. Virtually all voters 96% believe the campaign is important, while a growing number also view the campaign as interesting. Fully two-thirds of voters (66%) describe the campaign as interesting, up from 50% in early September and just 35% in June. […]
Summary of Findings As the campaign heads into its final stages, the presidential race is again extremely close. The latest Pew Research Center survey of 1,307 registered voters, conducted Oct. 15-19, finds President George W. Bush and Sen. John Kerry tied at 45%-45% among registered voters, and 47%-47% among likely voters.(1) These findings represent a […]
DNC Post-debate ads assure that October will be a record month in political online ad spending
The presidential campaign world today regards the internet as an asset for fund-raising, voter-profiling, and insider communicating, but not for advertising, according to the first-ever systematic study of online political ads.
Introduction and Summary Voter opinion in the presidential race has seesawed dramatically in the first two weeks of September. Following a successful nominating convention, George W. Bush broke open a deadlocked contest and jumped out to a big lead over John Kerry. However, polling this past week finds that Bush’s edge over his Democratic rival […]
As the GOP heads into its nominating convention, two new features on the president’s campaign web site warrant attention.
Summary of Findings The presidential election is capturing the public’s attention much more now than it did at this point four and eight years ago. Nearly half of Americans (47%) say they are more interested in politics than they were four years ago, up from 38% who expressed that view in June 2000. Public attention […]
A flap over Der Führer shows how new technology is changing grassroots politicking...
Summary of Findings There are considerably fewer swing voters now than at this point in the previous three presidential campaigns. But the swing vote, while smaller in relative terms, is still substantial and certainly large enough for a presidential candidate to win a big victory. Pew’s most recent survey, conducted June 3-13, finds 21% of […]