Campaign Outreach and Strategy

54% of adults used the internet for political purposes in the 2010 election cycle, far surpassing the 2006 midterm contest.

Republicans catch up to Democrats in social media use for politics as social media became a regular part of the political environment in the 2010 midyear elections

Public Less Happy Than After 2006 and 1994 Elections

A new survey by the Pew Research Center for the People & the Press finds that compared with 2006, fewer voters encountered information on parties or candidates in their house of worship, and only 6% say they were contacted by religious groups about the election campaign.

Overview Pew Research Center’s final 2010 pre-election survey finds the Republican Party continuing to hold a solid lead in preferences for Tuesday’s midterm election. The poll, conducted Oct. 27-30 among 2,373 registered voters, including 1,809 voters considered the most likely to vote, shows that 48% of likely voters say they will vote for the Republican […]

Overview As the midterm elections approach, there is every indication that voter turnout will be as high as in 2006, but unlike four years ago, Republicans – not Democrats – are now more engaged and enthusiastic about casting a ballot. The prospects for a GOP turnout advantage on Election Day are almost as favorable in […]

Overview In the upcoming midterm elections, two factors have emerged as major potential negatives for candidates: Fully 46% say they would be less likely to vote for a candidate who supported government loans to banks during the financial crisis two years ago, while nearly as many (42%) say they would be less likely to vote […]

In its Topic A feature for Sunday April 4, 2010, the Washington Post asked several experts -- among them the Pew Research Center's Director of Survey Research Scott Keeter -- whether the Republican Party would win in November with a negative strategy.

A majority of American adults went online in 2008 to keep informed about political developments and to get involved with the election.

Overview A week after the election, voters are feeling good about themselves, the presidential campaign and Barack Obama. Looking ahead, they have high expectations for the Obama administration, with two-thirds predicting that he will have a successful first term. The quadrennial post-election survey by the Pew Research Center for the People & the Press finds […]