The portrayal in the news media of the character and records of the two presidential contenders has been as negative as any campaign in recent times, and neither has enjoyed any advantage over the other. More of what the public hears about candidates also now comes from the campaigns themselves and less from journalists acting as independent reporters or interpreters of who the candidates are.
Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters.
The public is hearing little about increased spending by outside groups in the 2012 election. Just 25% have heard a lot about outside spending by groups not associated with the candidates or campaigns. Three-quarters are hearing a little or nothing at all about this. And just 40% can correctly identify the term “Super PAC.”
Mitt Romney’s trip to Europe and Israel this week highlights a potential weakness of his candidacy.
Republicans and Democrats find little to agree on these days, but they have some similar reactions to the 2012 presidential campaign.
Barack Obama and Mitt Romney both carry so much political baggage that one or the other will have to defy modern political history to win in November.
Most voters who are aware of the 2010 Supreme Court decision allowing corporations and individuals to spend as much money as they want on political advertising say the impact has been negative.
Political endorsements by prominent Republicans would provide little help for GOP candidates in the primaries and might be more of a liability than a benefit in a general election campaign.
The political conversation on Twitter is markedly different than that on blogs—and both are decidedly different than the political narrative presented by the mainstream press, according to a new study by the Pew Research Center’s Project for Excellence in Journalism that analyzed more than 20 million tweets, the online conversation and traditional news coverage about the campaign.
More than half of U.S. adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources.