On the eve of the conventions, Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters. The Obama campaign is posting almost four times as much content and is active on nearly twice as many platforms, according to a new study analyzing the content and volume of candidate communications on their websites and social media channels.
The public is hearing little about increased spending by outside groups in the 2012 election. Just 25% have heard a lot about outside spending by groups not associated with the candidates or campaigns, while three-quarters are hearing a little (36%) or nothing at all (39%) about this. In fact, the term “super PAC” itself is […]
Mitt Romney’s trip to Europe and Israel this week highlights a potential weakness of his candidacy. The former Massachusetts governor trails Barack Obama by eight points among registered voters as the candidate best able to handle foreign policy and 12 points as best able to defend against terrorist attacks, according to the Pew Research Center’s […]
Overview Republicans and Democrats find little to agree on these days, but they have some similar reactions to the 2012 presidential campaign. Nearly identical percentages of Republicans and Democrats say the election will be exhausting. On the positive side, there also is widespread partisan agreement that the campaign will be informative. The national survey by […]
Barack Obama and Mitt Romney both carry so much political baggage that one or the other will have to defy modern political history to win in November.
Overview As campaign advertisements funded by Super PACs dominate the airwaves in the lead-up to the South Carolina primaries this Saturday, 54% of registered voters say they have heard about the 2010 Supreme Court decision that allows corporations and individuals to spend as much money as they want on political advertising as long as it […]
Political endorsements by prominent Republicans would provide little help for GOP candidates in the primaries and might be more of a liability than a benefit in a general election campaign. Most Republican and Republican-leaning voters say that candidate endorsements by leading GOP figures, including George W. Bush, Sarah Palin and John McCain, would make no […]
A new PEJ study of the Twitter campaign conversation using computer technology reveals how the White House hopefuls fared, examines differences between the political discussions on Twitter and blogs, and updates the tone of the candidates’ news narratives.
The political conversation on Twitter is markedly different than that on blogs—and both are decidedly different than the political narrative presented by the mainstream press, according to a new study by the Pew Research Center’s Project for Excellence in Journalism that analyzed more than 20 million tweets, the online conversation and traditional news coverage about the campaign.
Summary of research findings from Pew Internet's 2010 post-election survey.