Summary of Findings The long general election campaign begins with voters paying much more attention than usual and a decidedly greater number of Americans thinking that it matters who wins in the fall than felt that way four years ago. However, roughly half of Americans already say the campaign is too long, “boring” and “too […]
Summary of Findings Voter opinion is still fluid in the early Democratic primary states of Iowa, New Hampshire and especially South Carolina. As with the candidates themselves, there are significant disagreements among likely primary voters in these pivotal states on such key issues as how to deal with the postwar situation in Iraq, gay marriage […]
Email has become an increasingly popular and potent tool for political communication in America.
Introduction and Summary Campaign 2000 firmly established the Internet as a major source of election news and information. But as the audience for online campaign news has expanded — increasing fourfold over the past four years — it has gone more mainstream in its preferences and pursuits. A majority now cites convenience, not a desire […]
Introduction and Summary Even with an uncertain conclusion, Campaign 2000 gets better grades from the public than most recent presidential contests. Fully 83% of voters say they learned enough from the campaign to make an informed choice — a larger percentage than expressed that view in surveys conducted in the days following the three previous […]
While it is too early to say how John McCain’s endorsement of George W. Bush will affect the presidential race, it is clear that a Bush-McCain ticket tests very strongly. Bush is currently in a statistical dead-heat with Al Gore (leading among registered voters 46%-45%). But with McCain as the vice-presidential nominee, the GOP ticket […]
Introduction and Summary American voters are hard to reach and hard to move. They rely on a kaleidoscope of media outlets, old and new, to follow news about the presidential campaign — virtually all of which are given a mixed review for political objectivity. And most voters say that political endorsements by celebrities, local newspapers, […]
Introduction and Summary Political consultants have clear consciences: Most do not think campaign practices that suppress turnout, use scare tactics and take facts out of context are unethical. They are nearly unanimous — 97% — in the belief that negative advertising is not wrong, and few blame themselves for public disillusionment with the political process. […]
Report Summary Despite his slippage in some candidate standing polls in recent days, Ross Perot continues to command more voter attention than George Bush and Bill Clinton during the last full week of “Campaign 92”. At week’s end, 39% of voters said they had heard the most about Perot in the news media, 26% named […]
Report Summary Ross Perot’s surge in the polls is drawing somewhat more support from Bill Clinton than from George Bush, and the third party candidate seems poised to make more gains that might further narrow Bill Clinton’s nationwide margin.