Pew Internet Director Lee Rainie will discuss the Project’s latest research into internet trends, mobile connectivity, and use of social media and what they mean for marketers.
In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.
Cable news continues to operate with more stability than most other news sectors today. But financial growth tapered off in 2012, and audience figures started to show signs of languishing—at least raising the question of whether there is a ceiling for this niche news genre.
The long slow decline in viewership of local television news resumed in 2012 after a brief respite the previous year. While stations devoted more of their available air time to local news, that wasn’t sufficient to halt the decline in viewership. Early-morning newscasts continued to gain viewers, but that increase was more than offset by losses in most other time slots.
As far back as 2004, Pew Research Center wrote that local news on the radio “appears to have seriously eroded in recent years” with a growing number of stations that “are not local at all.” Then in 2006 we wrote, “Technology is turning what we once thought of as radio into something broader – listening,” and raised the question of what that would mean for radio news. Now, heading into 2013, those two shifts have come together to create a very different audio landscape—one in which news is relegated to a smaller corner of the listening landscape.
The percent of Americans with mobile access to the internet has jumped dramatically in the last year—a trend that has major implications for the news industry. A new survey of news use on mobile devices by PEJ in collaboration with The Economist Group examines how tablets and smartphones have changed news consumption habits and what that might mean for the future of news.
New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day – in their pocket, on their desks and in their laps.
With digital ad revenue projected to overtake all other platforms by 2016, it is the key to the financial future of news. Are news organizations transitioning their legacy advertisers to online platforms? A PEJ report analyzing more than 5,000 ads from 22 news outlets offers answers.
A new nationwide survey of Latinos finds that foreign-born Latinos are more positive and knowledgeable about the 2010 Census than are native-born Latinos.
Q. What was the most interesting thing you discovered in compiling this report? LR: The material I sent you is part of a much larger analysis of the State of the News Media that was done by the Pew Research Center’s Project for Excellence in Journalism (PEJ). There are a tremendous number of new insights […]