The longer and more often people use Facebook, the more ad preferences the site lists about them

Facebook users with more ‘ad preference’ categories report greater accuracy in the way their interests and traits are listed

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Facebook users with more ‘ad preference’ categories report greater accuracy in the way their interests and traits are listed

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<a href="https://www.pewresearch.org/short-reads/2019/12/03/facebook-ad-preferences-linked-to-frequency-of-use-age-of-account/ft_19-12-03_facebookalgorithms_2facebook-users-more-ad-preference-categories_2/"><img src="https://www.pewresearch.org/wp-content/uploads/2019/12/FT_19.12.03_FacebookAlgorithms_2facebook-users-more-ad-preference-categories_2.png?w=640"></a>

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