---
title: "5 facts about Tumblr"
description: "Yahoo! today confirmed that it’s buying 6-year-old blogging service Tumblr for $1.1 billion in cash. Who uses Tumblr? We consulted the recent report on social media demographics from the Pew Research Center’s Internet & American Life Project to find out: Only 6% of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for Facebook. Three […]"
date: "2013-05-20"
authors:
  - name: "Drew DeSilver"
    job_title: "Senior Writer/Editor"
    link: "https://www.pewresearch.org/staff/drew-desilver/"
url: "https://www.pewresearch.org/short-reads/2013/05/20/5-facts-about-tumblr/"
categories:
  - "Age & Generations"
  - "Online Privacy & Security"
  - "Privacy Rights"
  - "Social Media"
  - "Teens & Tech"
  - "Teens & Youth"
---

# 5 facts about Tumblr

**

![](https://assets.pewresearch.org/wp-content/uploads/sites/12/2013/05/FT_tumblr_640x300.png)

Yahoo! today [confirmed](http://finance.yahoo.com/news/yahoo-acquire-tumblr-120000116.html) that it's buying 6-year-old blogging service Tumblr for $1.1 billion in cash. Who uses Tumblr? We consulted the recent [report](https://www.pewresearch.org/internet/Reports/2013/Social-media-users.aspx) on social media demographics from the Pew Research Center's Internet & American Life Project to find out:

![](https://assets.pewresearch.org/wp-content/uploads/sites/12/2013/05/Facts_1.png)

Only **6%** of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for Facebook. Three other social networking services (Twitter, Pinterest and Instagram) were clustered together, with between 13% and 16% of users saying they'd used any of them.

![](https://assets.pewresearch.org/wp-content/uploads/sites/12/2013/05/Facts_2.png)

Tumblr is most popular among young adults: **13% of 18- to-29-year-olds** said they used the service. But it still ranked last among that age group of the five social media companies we asked about.

![](https://assets.pewresearch.org/wp-content/uploads/sites/12/2013/05/Facts_3.png)

Unlike other social media platforms, Tumblr users are **equally divided between men and women**. Facebook, Instagram and Pinterest all are more popular among women; men are slightly more likely than women to use Twitter.

![](https://assets.pewresearch.org/wp-content/uploads/sites/12/2013/05/Facts_4.png)

Tumblr's users are clustered at the **low and high ends of the income scale**: 8% of people with household incomes above $75,000 report using it, as well as 6% of people with incomes below $30,000.

![](https://assets.pewresearch.org/wp-content/uploads/sites/12/2013/05/Facts_5.png)

Like most other social networking services, Tumblr tends to skew toward the **urban and educated**. Seven percent of urban Internet users say they use Tumblr, as does the same percentage of online users with college degrees.